Lady Gaga is teaming up with Adobe and Live Nation
for a creative challenge inspired by her latest album, Chromatica.
The Grammy-award winning artist wants fans to bring their inner Chromatica to life, using any Adobe creative app from
Photoshop or Illustrator to Adobe Spark.
This campaign is the newest iteration of Adobe’s global partnership with Live Nation to offer one-of-a-kind creative challenges inspired by
artists and music festivals.
Working with Adobe, Lady Gaga is asking her Little Monsters to get creative with their own interpretations of the planet.
"My fans have consistently
shown their love and creativity through their art over the years, and always make me feel so happy and understood. I can’t wait to see what Chromatica means to them," Lady Gaga stated.
Using a little imagination and Adobe’s creative apps, such as Photoshop, Illustrator, Adobe Spark and others, creatives worldwide can bring their abstract world to life
while using exclusive assets curated by the Grammy Winning artist, such as her Chromatica-era photos, illustrations, logos, icons and typography.
Adobe CMO
Ann Lewnes believes the company’s mission has always been to empower people to express themselves creatively.
Once participants create their vision, they can share it on Instagram and
Twitter using the hashtag #LadyGagaxAdobe from today until the contest closes on July 21.
The grand prize winner will receive
$10,000 in cash, or local currency equivalent; a high-quality print of their artwork autographed by Lady Gaga; and a year-long Adobe All-Apps Creative Cloud Subscription.