Rishad Tobaccowala once famously described the ad industry as cockroaches. He meant it as a compliment, but today I'd like to compare it to gnats, in a not-so-flattering way. Read the whole story
Starbucks -- with an estimated $94.9 million on Facebook in the U.S. alone in 2019 -- and Diageo ($22.9 million) -- are, like Coca-Cola, … Read the whole story
Facebook announced changes to its content and ads policies hours after Unilever suspended ads on its platforms and Twitter. Read the whole story
Unilever has just decided to pull advertising for the remainder of year on all three social platforms. Last year, it spent $42 million on … Read the whole story
Most notably, the social giant will soon begin labeling posts from influential figures that violate its standard content policies. Read the whole story
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, … Read the whole story
Some mid-level services continue to show gains or remain steady, while bigger, more widely used and distributed services including Netflix, Amazon Prime Video, Hulu, … Read the whole story
"Consumers, businesses, and the public health would benefit from a reasonable forbearance of enforcement during this pandemic," the Association of National Advertisers says in … Read the whole story
The move is designed to ensure people have the context they need to make informed decisions. Read the whole story
Research shared during IAB's virtual event this week offered insights on consumers' views of CTV vs. linear, how the two platforms work together, and … Read the whole story
Unbundled, stand-alone broadband service -- not packaged with mobile, and/or pay TV -- continues to rise with U.S consumers. Read the whole story
"As we enter the third week of mass protests across the US, the number of people going out and speaking against racial injustice has … Read the whole story
Handing a defeat to Facebook, a federal appellate court has refused to revisit its earlier ruling that the company may have violated federal and … Read the whole story
Without directly referencing the crisis, Microsoft executives said digital sales have increased, while hardware has made up an ever-smaller share of its overall business. Read the whole story
Now might be the time to launch a subscription-based search engine as society changes its view on what works and what doesn't -- for … Read the whole story
Dramatic visuals help translate off-air stories, information and data into deeper emotional connections -- for TV viewers and TV news advertisers. Read the whole story
Supermarkets have been prime locations for full-tilt freakouts where people curse and rant. Read the whole story
Yelp released its latest Economic Impact Report outlining the economy as people respond to Black Lives Matter protests and as states begin to re-open … Read the whole story
Netflix ignored the opportunity to turn its "Are you still watching?" message from a common annoyance into something more meaningful. Read the whole story