Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand. Read the whole story
Fearful of appearing alongside inappropriate content, Microsoft has decided to temporarily suspend all advertising on both platforms. Read the whole story
Promising more transparency, Facebook outlined additional measures designed to protect brands on its platform. Read the whole story
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data … Read the whole story
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable … Read the whole story
Borrell Associates says the steep drop this year is a revision of an earlier estimate, which showed a slight increase of 1.3% for 2020. … Read the whole story
"The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated," Ford said. Read the whole story
Twitch cites Donald Trump's "hateful conduct." Separately, Reddit just updated its content policy to take a hard stance on hate speech. Read the whole story
Google says a former KKK leader and others have violated its prohibition of hate speech. Read the whole story
Google said it acted Monday after a watchdog's study found nearly a third of voting-related Google search results pushed users to sites that "try … Read the whole story
Conservative activists Freedom Watch and Laura Loomer will ask an appellate court to reconsider claims that Google, Twitter, Facebook and Apple violated the First … Read the whole story
The White House has no grounds to immediately appeal a recent district court decision that President Donald Trump may have violated the First Amendment … Read the whole story
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than … Read the whole story
Interest in "Content Personalization" has reached an all-time high among brands, with agencies following suit, according to this week's analysis of advertiser and ad … Read the whole story
Discussions seem to be all the rage. Gibbs Haljun, managing director, media investment at GroupM, agreed, adding that one of the benefits is that … Read the whole story
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running … Read the whole story
Cooler Screens developed an in-store digital merchandising and media platform - cooler doors outfitted with IoT-enabled digital screens - that can display retail ads. Read the whole story
I recommend that all advertisers and marketers conduct a cost-benefit analysis for July and make a conscious decision whether Facebook and the other social … Read the whole story