The average smartphone SVOD subscriber will pay for 1.8 such subscriptions, on average, projects Digital TV Research. Read the whole story
The total restructuring charge for this year will now be $150 million to $170 million, and permanent overall cost reduction will yield $250 million … Read the whole story
It was the best of quarters, it was the worst of quarters. That is the preliminary assessment of the ad industry's Q2 results by … Read the whole story
The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading … Read the whole story
The original photo, taken at Mar-a-Lago in 2000, is one of many that Trump took with Jeffrey Epstein and Ghislane Maxwell, recently arrested for … Read the whole story
Stitcher's Midroll Media business partners with outside networks and shows to sell and distribute ads for more than 250 podcasts. Read the whole story
Since June 14, Disney placed $8.2 million in TV spending over some 2,763 airings of the "Hamilton" commercial. "Hamilton" garnered 720.4 million impressions from … Read the whole story
Nearly a third (32%) of marketing, advertising and media services work that had been handled by external agencies has been shifted in-house, due in … Read the whole story
Amazon's Jeff Bezos, Apple's Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai are scheduled to appear July 27 before the House Judiciary Antitrust … Read the whole story
Professionals in all U.S. industries report they are experiencing "workplace burnout" due to work-from-home policies related to the COVID-19 pandemic, but the ad industry … Read the whole story
Ascend2 finds that 44% of brands are investing in email/automation in the next 12 months. Read the whole story
Following the Indian government's decision to ban TikTok, Facebook is introducing Instagram's Reels feature to the country. Read the whole story
Customer data platform Lytics is offering new marketing tools that provide recommendations for improving performance based on AI in as little as seven days. Read the whole story
Boycotting Facebook ads is a tough decision, but one that brands increasingly feel they must make to remain true to their values. Read the whole story
Media procurement teams are not so singularly focused on the mission of cutting fees as they once were. Read the whole story
GumGum plans to announce a partnership this week that brings its Verity contextual analysis engine to the IRIS.TV video marketplace. Advertisers will start building … Read the whole story
"Ad Age is not for sale," President and Publisher Josh Golden said in response to an RTBlog column based on an unconfirmed tip that … Read the whole story