NBCU reveals an exclusive new U.S. streaming deal with the U.K. soccer organization in time for the streamer's July 15 debut. But sticking points … Read the whole story

A singular focus on price limits the potential contribution that procurement teams can make to marketing ROI, according to a new WFA report. Read the whole story

As part of an effort to "revolutionize" the role of procurement in the marketing process at major multinational marketers, the World Federation of Advertisers … Read the whole story

Brave's browser connects advertisers directly with consumers who have chosen to see their ads. Read the whole story

"Democrats will restore the FCC's clear authority to take strong enforcement action against broadband providers who violate net neutrality principles through blocking, throttling, paid … Read the whole story

The new format, made available Thursday to all advertisers using Display & Video 360 globally, provides a 360-degree view to explore products in a … Read the whole story

New research conducted by IPG Mediabrands Magna and IPG Media Lab units with Twitter finds that mixing video advertising formats yields better results, contradicting … Read the whole story

WhatsApp is adding retail-themed stickers, easier access to catalogs, and QR codes designed to quickly initiate chats. Read the whole story

The four top returning game shows and one reality competition series with rising viewership include ABC's "Celebrity Family Feud," NBC's "World of Dance," ABC's … Read the whole story

More than 15 billion exposed credentials are in circulation on the dark web -- up 300% since 2018 -- from more than 100,000 data … Read the whole story

The real issue for Google, Amazon and others is identifying sites that provide disinformation through advertising and protecting brands' image by preventing ads from … Read the whole story