• by Karlene Lukovitz  @KLmarketdaily, July 9, 2020

Nielsen is launching an audience planner solution designed for data-driven linear TV campaigns.

Nielsen Audience Planner streamlines integration of first-party data across multiple systems and workflows for analysis or data-driven linear deals, according to the company.

The solution performs blind matches, on the fly, between marketers’ first-party data and Nielsen’s panel measurement data to create audience profiles. 

Newly created segments can flow across in-house, third-party and Nielsen solutions. 

For Nielsen Media Impact (NMI) users, new segments will be automatically uploaded for use in tactical media planning.