RTBlog
It's been a while since I've heard the old Wanamaker chestnut "half the money I spend on advertising is wasted; the trouble is I don't know which half." And if … Read the whole story
Banning all ads could in theory help reduce misinformation and voter suppression efforts, but disadvantage less well-funded campaigns now reliant on the platform, and … Read the whole story
With social brands included in Brand Finance's 'Media 25' valuation rankings for the first time, Facebook dislodged Disney from its #1 berth. Read the whole story
Total political advertising from all marketers was $5.2 million in the last month with 1,979 airings and 1.7 billion impressions, according to iSpot.tv. The … Read the whole story
Fox News execs sent a memo to staff saying they "swiftly" accepted Blake Neff's resignation after learning on Friday about his "horrendous and deeply … Read the whole story
COMMENTARYThe agency's group director weighs in on what matters most now and what's likely to dominate strategies in the months ahead, as marketers, agencies … Read the whole story
Social networking company LinkedIn was hit with a class-action complaint alleging that it engaged in "a particularly brazen, indefensible privacy violation" by accessing material … Read the whole story
This is the first time Univision has led in 18-34 viewers for six weeks since Nielsen began measuring the network. Through six weeks CBS … Read the whole story
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, has agreed to acquire 4C Insights, which facilitates cross-platform advertising buys, especially … Read the whole story
California Attorney General Xavier Becerra has already sent warning notices to online companies over alleged violations of the state's new privacy law. Read the whole story
Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their … Read the whole story
Using COVID-relevant creative helped, but a consistent TV schedule was even more important, finds analysis by Effectv, TVSquared. Read the whole story
- COMMENTARY
Many advertisers that are now on the boycott bandwagon will have to rethink their strategies completely if the boycott does not yield results. Read the whole story
Facebook took an estimated 24 hours before removing 88 ads bought by President Trump's re-election campaign, which contained Nazi symbols. Read the whole story
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations … Read the whole story
The Reporters Committee for Freedom of the Press, Mozilla and the Electronic Frontier Foundation are among a broad array of watchdogs and outside companies … Read the whole story
Email List Builder allows small brands to have all their email addresses organized into a Google Sheet, the company says. Read the whole story
COMMENTARYThe CCPA may be the first of a patchwork of state privacy laws that will be difficult to obey. Read the whole story
