When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm for most clients worldwide. That's the finding of a new report released this … Read the whole story
After a weekend of negotiations between Microsoft CEO Satya Nadella and President Trump, the software giant says it plans to pursue an acquisition of … Read the whole story
Fox News Channel grew 32% to an industry-leading 3.2 million average Nielsen-measured viewers and MSNBC was 39% higher to 2.1 million. CNN was up … Read the whole story
The U.S. Bureau of Economic Analysis reported that the U.S. ad economy contracted only 27.4% in Q2 and 1.4% in Q1, while real GDP … Read the whole story
GroupM's Mindshare unit had the best first half of 2020, increasing its revenue by $52.2 million over the same period a year ago, according … Read the whole story
Agency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged measurement and other challenges -- particularly on a national level -- during … Read the whole story
While they continue to wangle over getting the new HBO Max app on Fire TV devices, Amazon and WarnerMedia agreed to extend those device … Read the whole story
"The Knight Institute has sent multiple letters and emails to defendants explaining that the continued blocking of these individuals from the @realDonaldTrump account violates … Read the whole story
The mobile-first news app is a value-add intended to help continue Spectrum's broadband growth, which in turn helps support video subscriber trends. Read the whole story
The strong earnings came a day after CEO Tim Cook and other tech leaders were forced to defend their businesses during a hearing hosted … Read the whole story
"Profits doubled to a record $5.2 billion, far exceeding analyst expectations," Sebastian Herrera reports for "The Wall Street Journal." Read the whole story
The tech titan struck deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt, and a number of independent music … Read the whole story
Nearly half of consumers aware of the boycott (46%) say they would view a brand more favorably for participating in the boycott, compared to … Read the whole story
Fabrick is designed to provide an identity-based omnichannel connection, the company says. Read the whole story
Watson Advertising Social Targeting with Influential launched Friday to give brands a platform that uses AI to help identify influencers who best align with … Read the whole story
Baidu plans to grow its advertising base through a recent partnership with Microsoft's MSN native advertising platform, despite China's deteriorating relationship with the U.S. Read the whole story
In this week's episode of IPG Media Lab's "Floor 9" podcast, the lab's Adam Simon and Scott Elchison take listeners deep into the metaverse … Read the whole story
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter revenue to grow in the mid-30% range vs. a year ago. It now … Read the whole story