PolicyBlog
"Although President Trump is currently a public official, the @realDonaldTrump account belongs to him in his personal capacity, not his official one," the Justice Department argues in a petition seeking … Read the whole story
The erosion of U.S. ad spending continues to moderate, falling at its lowest rate of decline in July since the economic effects of the … Read the whole story
Total spending on digital formats, including EST and VOD, as well as subscription streaming, also rose 37%, according to studio sales data reported by … Read the whole story
Featuring big-name speakers including former President Barack Obama, and Vice Presidential Candidate Kamala Harris, the DNC's third night witnessed a sharp rise in its … Read the whole story
The decline was 12% for the company's Japan operations and 20% for its international operations managed under Dentsu Aegis Network. Read the whole story
"Californians have a constitutional right to privacy, and it is vital that the state protect that right even in this time of unprecedented crisis," … Read the whole story
- COMMENTARY
Despite kids 2-11 spending far more time at home, they aren't watching more traditional TV, preferring the digital route. Read the whole story
The world's biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is … Read the whole story
"The $650 million that will be awarded to the Illinois class is an impressive result both as an absolute number and relative to other … Read the whole story
- COMMENTARY
The lower adoption rate is good for publishers, even as they work to diversify their revenue away from online display advertising. Read the whole story
- COMMENTARY
Retailers personalize their websites more to retain customers than to acquire new ones, Yieldify reports. Read the whole story
Thirty four percent said having space -- empty seats between occupied movie theater seats -- is key to returning. Read the whole story
In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's … Read the whole story
The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return … Read the whole story
COMMENTARYAs agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has … Read the whole story
- COMMENTARY
For example, use low-production video to capture the same speaker sessions, webinars, and roundtables you planned to do in-person. Read the whole story
