by Wayne Friedman
The RNC's opening night posted 17 million Nielsen-measured viewers among 11 networks -- 14% lower than the DNC's first night, which had 19.75 million … Read the whole story
by Joe Mandese
Ratings for the Republican National Convention's first night trailed the Democratic National Convention's first night by 14%, according to estimates for the common tv … Read the whole story
by Gavin O'Malley
The new section of its flagship app lets users find new businesses and shop for various products. Read the whole story
by Karlene Lukovitz
Expanding the ad-supported TiVo+ streamer, which is free to TiVo device owners, along with leveraging the new TiVo Stream 4K tech on smart TVs, … Read the whole story
by Karlene Lukovitz
CBS Village, led by CBS News' new race and culture unit, will create and distribute content about "underrepresented" communities, across broadcasts, CBSN, and the … Read the whole story
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by Wayne Friedman
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. Read the whole story
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by Laurie Sullivan
On Tuesday Verily announced a subsidiary that combines health technology solutions with insurance and payment models, including data. Verily plans to sell stop-loss insurance, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as … Read the whole story
by Joe Mandese
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Two-thirds of consumers plan to buy online -- and they plan to shop earlier than they did in 2019, Cheetah Digital reports. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
How do you plan when media, consumer patterns, the economy itself are in flux? What is the new normal? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Joybird's Eric Tsai recommended looking at the strengths versus the weaknesses within your ecosystem and asking whether you are going after mass or niche. Read the whole story
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by Karlene Lukovitz
Joining the Connect Partner Network enables Absolutdata to integrate Nielsen data in its AI-powered solutions. Read the whole story
by Larissa Faw
The venture will be led by Allan Gungormez, formerly head of strategy at Hi5, who will expand O2's team as well as collaborate with … Read the whole story
COMMENTARY
by Joe Mandese
Day Two featured the First Lady's attack on the media for ignoring the opioid drug crisis, a day after the RNC opened with gossip … Read the whole story