RTBlog
It seems fitting TikTok's U.S. destiny will be determined by a company called Oracle, since oracles make prophecies that can sometimes be ambiguous. Read the whole story
The Committee on Foreign Investment in the United States will review Oracle's potential TikTok purchase this week and present President Trump with an opinion, … Read the whole story
The approximately $500 million deal could be announced today, unless talks fall apart, reports "WSJ." Read the whole story
Cancellation and postponements of major sporting events included the NCAA Men's Basketball Tournament and The Masters PGA golf event. Read the whole story
"It's surprising how much the concept of digital transformation has been removed from actually delivering better digital experiences for consumers," says researcher. Read the whole story
Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months of the COVID-19 pandemic, … Read the whole story
"Without immediate engagement in a cross-industry dialogue, we believe the proposed changes could have a negative impact on both consumers and businesses," ad industry … Read the whole story
- COMMENTARY
A just-formed CTV-OTT task force aims to address standards, as well as create more advanced programming tools for long-form video. Read the whole story
YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. Read the whole story
Sen. Mark Warner and 10 others said Friday in a letter that "remote education is only as effective as available internet service," with "unprecedented … Read the whole story
The guide lays out how addressable works, including terminology/definitions, and includes a step-by-step technical launch guide for programmers and distributors, as well as buyers' … Read the whole story
"The free-speech implications of the President's action are clear, not only for the individuals who wish to speak, but for the community they have … Read the whole story
Accused of bias, Google said Thursday it will make changes to its autocomplete search suggestions ahead of the U.S. presidential election. Read the whole story
In Southern California this month, Molson Coors will be introducing Huzzah!, described as a "seltzer that contains added probiotics to support a healthy gut." Read the whole story
The interactive app will help the automaker reach consumers in "unexpected ways," Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story
- COMMENTARY
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to … Read the whole story
- COMMENTARY
First, they're building better consumer experiences as a platform for future growth. Read the whole story
- COMMENTARY
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports. Read the whole story
- COMMENTARY
Each side of the political divide is amazed at how stupid the other side is, because your media diet only includes foods you've already … Read the whole story
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased … Read the whole story
