by Karlene Lukovitz
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by … Read the whole story
by Wayne Friedman
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its … Read the whole story
by Wayne Friedman
McCumber is departing after nearly 20 years. Susan Rovner, who will move from WarnerMedia, will have oversight of USA Network and Syfy. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. … Read the whole story
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by Laurie Sullivan
"Never before has the uncertainty around logistics been in the forefront of their mind," said Matt Mierzejewski, SVP, search capability lead, Merkle. "They're also … Read the whole story
by Wendy Davis
The White House has nominated telecom lawyer Nathan Simington, who reportedly assisted President Trump in his effort to crack down on social media companies, … Read the whole story
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by Wayne Friedman
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. Read the whole story
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by Wendy Davis
Amazon and Microsoft are asking federal judges in Washington to dismiss lawsuits accusing the companies of violating an Illinois biometric privacy law by acquiring … Read the whole story
COMMENTARY
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Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated … Read the whole story
by Joe Mandese
The majority (59%) of ad industry professionals plan to vote by mail in the 2020 presidential election, a higher percentage than any other industry … Read the whole story
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by Ray Schultz
Email authentication solutions will be provided via the Microsoft Azure cloud platform, the company says. Read the whole story
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by Ray Schultz
CrowdLab helps brands field in-the-moment consumer research, the company says. Read the whole story
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by Richard Whitman, Columnist
Under the arrangement, talent platform Communo is offering all 40,000 AAF Professional Members a one-year paid "pro membership." The AAF, in turn, will work … Read the whole story
COMMENTARY
by Christian Vollerslev
Out-of-home allows candidates to deliver a simple, straightforward message free from fraud or interference. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A potential ad-supported HBO Max would probably have a two-pronged approach, to satisfy both consumers and marketers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
For the third time in the subscription streaming era, a new service will use a plus sign in its name. Read the whole story