by Wayne Friedman
Scripps is buying ION Media "to create a full-scale national television networks business" and intends to combine ION with Katz and Newsy to offer … Read the whole story
by Steve McClellan
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that the upfront process makes no sense for marketers. Read the whole story
by Wayne Friedman
Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks to 15.0 million viewers … Read the whole story
by Wendy Davis
Facebook has been hit with a civil rights lawsuit over recent violence in Kenosha, Wisconsin, where two people protesting police violence were shot and … Read the whole story
by Laurie Sullivan
TikTok will introduce in-app controls that filter out comments and limit similar videos that may disturb viewers, and is partnering with the National Eating … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The third day of the ARF's virtual AudienceXScience Conference Wednesday highlighted the Association of National Advertisers' (ANA) launch of a cross-media measurement initiative that … Read the whole story
by Wendy Davis
The Department of Justice Wednesday proposed legislation that could make it easier for people to sue web companies for taking down content. Read the whole story
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by Wayne Friedman
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV … Read the whole story
by Karlene Lukovitz
The multi-year agreement follows a review of media-buying platforms last year. Read the whole story
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by Wendy Davis
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports. Read the whole story
by Tanya Gazdik
In a potential sign of this year's economic troubles, 19% of U.S. consumers reported that they simply "will not be shopping" for the holidays. Read the whole story
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by Wayne Friedman
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to … Read the whole story
by Steve McClellan
JPMorgan Chase is putting its estimated $200 million global media assignment up for review. That excludes digital media which is handled in house. The U.S. … Read the whole story
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by Ray Schultz
Digital 360 combines new and existing tools being offered by Salesforce. Read the whole story
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by Laurie Sullivan
While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly … Read the whole story
COMMENTARY
by Tim Lardner, Op-Ed Contributor
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch … Read the whole story
COMMENTARY
by Zach Oscar, Op-Ed Contributor
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week's data shows marketers and agencies are on a quest for control as they're forced to reckon with a fall and winter of … Read the whole story