Social Media Insider
Big Tech critics might cheer the prospect of repealing Section 230, but that law's protections also benefit new competitors. Read the whole story
From July-September, Peacock took 17.2% of new premium streaming subscribers with Amazon Prime Video at 16%, according to Kantar, followed by HBO Max at … Read the whole story
Netflix is instead offering free sampling of original movies and first episodes of TV series, ending with a simple pitch: If you liked the … Read the whole story
Nearly $500 million in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020, according to the … Read the whole story
The exit of Ahr, who had overseen the unscripted business since 2018, follows the exit of NBC Entertainment chief Paul Telegdy, after an internal … Read the whole story
U.S. operators will lose another $23 billion between 2019 and 2025, projects Digital TV Research. Global pay-TV revenues will drop 25% from their peak … Read the whole story
In a defeat for cybersecurity company Malwarebytes, the Supreme Court left in place a decision allowing rival security company Enigma Software to proceed with … Read the whole story
Even with most of its U.S. movie theaters re-opened, AMC Entertainment -- the largest U.S. movie chain -- says it could run out of … Read the whole story
Havas is launching what it claims is the ad industry's first dedicated "customer experience" network -- "Havas CX" -- which combines 1,200 people from … Read the whole story
Describing its sentiment for the major agency holding company stocks it follows as going from "cautiously optimistic" to "apathetic," a major Wall Street equity … Read the whole story
A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the … Read the whole story
COMMENTARYCapital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about … Read the whole story
Consumers crave the in-store experience, but high-income shoppers will research gifts before they buy, AKI finds. Read the whole story
Can performance marketing save the holiday season? After a good run with the back-to-school shopping season, advertisers are trying to find out. Read the whole story
Louis Jones, a veteran of ad agencies and the 4As, began a six-month stint at the Brand Safety Institute this week. Read the whole story
On the heels of an IPG Mediabrands study revealing the reluctance American consumers have about sharing various forms of their personal data in order … Read the whole story
Ninety-four percent of active video pirates would switch to a legal method of accessing content, some even if it costs more. That's one of … Read the whole story
Advertisers got a boost with the announcement of the iPhone 12, which Apple said supports 5G. Higher network speeds will enable advertisers to do … Read the whole story
- COMMENTARY
Companies get something even when they compete with each other. And by something, we mean substantial revenue. Read the whole story
