by Karlene Lukovitz
The signs seem to point to ESPN moving in a D2C direction, and producing its own esports events. Read the whole story
by Karlene Lukovitz
AMC will run multiple ads as a single order across Comcast and Charter. Read the whole story
by Wayne Friedman
In 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizona, dominant Biden advertising drove wins for those states' electoral votes, Advertising Analytics … Read the whole story
by Steve McClellan
AKQA founder Ajaz Ahmed has been named CEO of the new group and Grey Worldwide CEO Michael Houston will become Global President and Chief … Read the whole story
by Joe Mandese
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
How to recruit and prepare the next generation of media executives? Rosenbaum explains how NYC Media Lab is helping to harvest the best and … Read the whole story
by Wendy Davis
"The California Constitution establishes (and courts have recognized) that Californians have a property interest in their own data," the former presidential candidate argues in … Read the whole story
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by Laurie Sullivan
Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on … Read the whole story
by Wendy Davis
"As a traditional part of the peaceful transfer of power -- and as part of our oversight responsibilities -- we strongly urge the agency … Read the whole story
by Wendy Davis
"BrandTotal built its business on ignoring Facebook's prohibition on automated access without permission," U.S. District Court Judge Joseph Spero said in an opinion unsealed … Read the whole story
by Wendy Davis
Videoconferencing app Zoom, which surged in popularity due to COVID-19, will implement an information security program to settle allegations that it deceived users over … Read the whole story
by Wayne Friedman
Ad-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand inventory from Canoe Ventures, which is owned by Comcast Corp., Charter Communications, and … Read the whole story
by Joe Mandese
The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media … Read the whole story
by Joe Mandese
More than two-thirds of Americans believe Facebook spies on them, according to a national survey conducted by WhistleOut. The survey, which was conducted via … Read the whole story
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by Ray Schultz
But 76% say their holiday planning has been affected by COVID-19, Ecwid E-commerce reports. Read the whole story
by Laurie Sullivan
The European Commission (EC) accused Amazon of violating EU competition laws by using non-public data on its platform to distort competition in online retail … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The hard work begins now as the media plays its part in trying to help heal a divided country. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Make no mistake, whether it's a year from now, or 10 years from now. I believe it's inevitable those companies go together," Charlie Ergen, … Read the whole story