by Joe Mandese
At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled … Read the whole story
by Wayne Friedman
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV … Read the whole story
by Karlene Lukovitz
The Dec. 26 game won't be on national TV -- although it will be aired on local TV affiliates in the teams' home markets, … Read the whole story
by Wendy Davis
Ajit Pai, who shepherded the FCC's repeal of net neutrality rules, said he will step down Jan. 20, when President-elect Joe Biden is sworn … Read the whole story
by Karlene Lukovitz
The former Axios CPO will help Fubo TV, straight off an IPO, enter the sports betting business and build an interactive live-streaming platform. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online … Read the whole story
by Wendy Davis
The government's interpretation of a decades-old anti-hacking law "would brand most Americans criminals on a daily basis," a lawyer representing a former police sergeant … Read the whole story
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by Laurie Sullivan
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements … Read the whole story
by Laurie Sullivan
Adthena on Tuesday gave brands greater insight into their search campaigns based on consumer behavior and competitor strategies, and the ability to use that … Read the whole story
by Wendy Davis
New Mexico's top law enforcement official has appealed a trial judge's dismissal of a lawsuit claiming the company violated students' privacy rights with its … Read the whole story
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by Ray Schultz
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Research reports. Read the whole story
by Laurie Sullivan
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a … Read the whole story
by Joe Mandese
The October lead-in to the election should have been a period of intense audience interest for major conservative news sites, yet many of the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Real return-on-media investment vis-a-vis campaign spending was much more on target this round. Read the whole story
COMMENTARY
by Dave Edelman
Media campaigns can no longer be managed sequentially. But they absolutely do need to be managed -- every day, relentlessly, across dozens of channels. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email helps get shoppers to digital storefronts on Black Friday. But deals were spread out over two months for some brands, Akamai reports. Read the whole story
COMMENTARY
by Maria Bailey, Columnist
For example: Gain placement in digital gift guides for your product. Read the whole story