Mobile Insider
According to Adobe Analytics, Black Friday shopping on smartphones jumped 25% to $3.6 billion, making up 40% of total online spending. Read the whole story
The company's ambitious projections include an eventual global user base Read the whole story
A statement from CuriosityStream, the five-year-old "factual entertainment" streaming rival launched by Discovery's own founder, Jon Hendricks, alludes to Discovery's legacy TV assets and … Read the whole story
Fox News Channel continued to lead with a Nielsen-measured 3.94 million average prime-time viewers, followed by CNN -- which said it recorded its best … Read the whole story
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its … Read the whole story
The content capabilities let buyers measure delivery by show, genre and TV rating, providing insights similar to those available through linear TV transactions, confirms … Read the whole story
The Senate Commerce Committee Wednesday voted 14-12 along party lines to advance the nomination of controversial telecom lawyer Nathan Simington to the FCC. Read the whole story
- COMMENTARY
Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by … Read the whole story
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving … Read the whole story
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecast, bringing the current agency holding company consensus to a decline of 2.9% … Read the whole story
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. Read the whole story
With podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. Read the whole story
Consumers changed their plans from August to November, AKi Technologies reports. Read the whole story
That's according to GroupM's new forecast report for UK spending activity, which notes that Brexit continues to be a worry looming over the British … Read the whole story
COMMENTARY"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer interest around search marketing overall. Read the whole story
The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months. Read the whole story
- COMMENTARY
The finance and media sectors had a good quarter -- but the travel business suffered as people stayed at home, Cheetah Digital reports. Read the whole story
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MRC) accreditation for its desktop and mobile web solutions covering property-level brand safety … Read the whole story
