Social Media Insider
The app has a simple premise: The idea is for users to form groups -- friends, families or colleagues -- then list what they need. Read the whole story
AT&T believes its controversial new hybrid movie release strategy will accelerate momentum for reaching its goal of 50 million U.S. Max subscribers, said CEO … Read the whole story
In many key metrics including the number of subscribers and regular users of the service and how many hours regular users watch per month, … Read the whole story
The Senate Tuesday voted 49-46 along party lines to confirm controversial telecom lawyer Nathan Simington to the Federal Communications Commission. Read the whole story
A second federal judge has prohibited the government from enforcing an executive order by President Trump that would have effectively shut down TikTok in … Read the whole story
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It … Read the whole story
Brian Lesser has been named chairman and CEO of consumer identity management startup InfoSum. Lesser, who was named executive chairman of the company in … Read the whole story
Purple and The PGA Tour both hope to become more sophisticated with their email marketing, while sending more. Read the whole story
The top challenges to influencer marketing include the lack of measurement (79%) and ROI (76%), according to findings of a new member survey conducted … Read the whole story
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowing them to monitor discrepancies that can appear in appropriate and safe ads. Read the whole story
The former Salesforce chief scientist wants to take on Google, helping people get to content faster by building each searcher's own "curated knowledge base," … Read the whole story
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined … Read the whole story
Philadelphia news anchor Karen Hepp has asked a federal appellate court to revive claims that Facebook and other companies violated her right to control … Read the whole story
In what is likely one of his swan-song performances before an investor's conference, Interpublic Chairman Michael Roth this morning boasted that during his reign … Read the whole story
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Brands have to look beyond opens and clicks to gain insights into the people behind them. Read the whole story
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Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite … Read the whole story
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By releasing an entire year's worth of theatrical movies on the same day as their in-theater release, WarnerMedia is boosting subscriptions and new, upgraded … Read the whole story
COMMENTARYThe Adobe Max creativity conference drew record crowds to its virtual event, with 21 million total video views and 50 million social interactions. Adobe … Read the whole story
