During a year in which norms were challenged on almost every front, the most-read "RTBlog" columns focused mostly on normal programmatic and real-time media-buying issues, not the bigger existential threats … Read the whole story
Discovery+, live today in the U.S., has distribution deals with Amazon, Apple, Microsoft, Google, Roku and Samsung. Read the whole story
ViacomCBS' 14 cable TV networks got a major boost thanks to a multi-year deal to be carried on Hulu + Live TV -- the … Read the whole story
Growth will be driven primarily by traditional broadcasters' turning to streaming services to compete with online video giants, and 70% of streamed video sessions … Read the whole story
Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a row -- especially when one … Read the whole story