Amazon is poised to benefit from conversion performance, insulation from Apple's coming ad-tracking opt-ins, finds Cowen's latest annual survey of senior U.S. media buyers. … Read the whole story

YouTube said Trump was suspended for at least a week for violating its policy against content that could incite violence, and will review the … Read the whole story

Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. Read the whole story

PrendeTV will launch with more than 30 channels and 10,000 hours of video-on-demand programming from global content partners. Read the whole story

Company executives say a key to its growth is augmenting its programming content with a sports-betting operation to pursue higher engagement. Read the whole story

Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaking at the CES conference, … Read the whole story

Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. Read the whole story

Klarman, who spearheaded the streamer's transition from news to lifestyle and entertainment content starting in 2019, will also retain his position as EVP marketing … Read the whole story

"By unfairly rigging its search algorithms such that YouTube is the first-listed links 'above the fold' on its search results page, Google, through its … Read the whole story

"As our nation continues to confront both a public health and economic crisis, it is critical that Americans have access to reliable and affordable … Read the whole story

L'Oreal China has named Publicis Groupe its media planning and buying agency in China. The assignment, which is a three-year contract, begins early this … Read the whole story

Mediavine's OpenRTB aims to help publishers improve the revenue from their ad-supported websites. Read the whole story

The cinema ad industry is getting a jumpstart on 2021, announcing a new and much improved measurement service that will also be integrated into … Read the whole story

Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics … Read the whole story

Cheaper at-home TV streaming alternatives got a big boost last year, but that trend may not last heading into 2021. Read the whole story