RTBlog
As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaign" … Read the whole story
Google has promised it won't draw on Fitbit data for advertising purposes. Read the whole story
The agreement will allow local businesses to directly target movie audiences in nearby high-traffic premiere office and residential buildings. Read the whole story
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by … Read the whole story
The promotion, which was set to expire on Jan. 16, is now in place until March 1. Read the whole story
The biggest movie globally in this period was WarnerMedia's "Wonder Woman 1984" with a $132.1 million haul. Some titles also moved to streaming platforms. Read the whole story
The nonprofit, which is being sued by TV broadcasters, just added Madison, Wisconsin. Read the whole story
Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights. Read the whole story
Google set the record straight Sunday about a complaint filed in December by Texas Attorney General Ken Paxton related to its ad-technology business. Read the whole story
- COMMENTARY
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach … Read the whole story
"If they get their moderation together, they would be back on there," CEO Tim Cook says. Read the whole story
COMMENTARYCTV programmatic video ad spend is set to leap by 54%, and CTV and digital video/OTT are by far the media most-cited as priorities … Read the whole story
- COMMENTARY
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics. Read the whole story
The agency is also realigning its social media consultancy Brand Intelligence Operating System with 180 New York and the BIOS platform will be deployed … Read the whole story
The Virginia Citizens Defense League chief claims the group had not violated Mailchimp's policy with emails. Read the whole story
- COMMENTARY
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews … Read the whole story
- COMMENTARY
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports. Read the whole story
FCB Chicago has appointed Nicole Brandell as Chief Strategy Officer. She'll work closely with Kelly Graves, FCB Chicago President, and Andrés Ordóñez, FCB Chicago … Read the whole story
