Mark Weiner has joined
financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights.
Weiner, a 35-year
industry research vet, joins from Chief Insights Officer of Cision, and CEO of Prime Research, which was acquired by Cision.
Prior to that, Weiner led the global research practice at
Ketchum and Delahaye Medialink.
Weiner, who will be based in the U.S., will serve Cognito’s clients globally, including evaluating their strategies and analyzing the impact of
their marketing and communication.