More than half of mobile users will leave a website that takes more than three seconds to load. Read the whole story
An R3 Worldwide analysis found that creative agency new business revenue fell more than 12%, partially offset by media agency gains of nearly 7%. Read the whole story
On YouTube and Facebook, Budweiser's video ad about why it's sitting out the Super Bowl is outperforming the pre-game preview ads and teasers from … Read the whole story
The company says it earned $338 million in the period -- which over-delivered on an earlier forecast. Read the whole story
"We're building solutions with all of our partners, not just selling ad inventory," says an NBCU spokesperson. Read the whole story
Netflix earned 44, or more than a third, of all of this year's nominations -- three times more than any other studio. Read the whole story
One of the unintended consequences of the explosion of subscription video streaming services and the ways they market themselves is that they are indoctrinating … Read the whole story
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across … Read the whole story
Hudson MX, a media-buying technology startup has closed a $63.5 million round of venture funding led by Ascential plc. The round, which comes a … Read the whole story
Cinema advertising network National CineMedia (NCM) has added the Harkins Theatres chain to its roster of movie theater affiliates. Read the whole story
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their … Read the whole story
The integration will enable advanced audience targeting of audio audiences across connected devices, including smart speakers. Read the whole story
The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than … Read the whole story
California resident Jeremiah Revitch has reached a settlement with Moosejaw and is releasing ad-tech company NaviStone from his claims, but NaviStone is seeking to … Read the whole story
But many firms are still neglecting omnichannel personalization, Emarsys reports. Read the whole story
A deal between Hormel and Kraft Heinz could come next week, the "Wall Street Journal" reported sources as saying. Read the whole story
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will … Read the whole story
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most … Read the whole story
Box-office revenues are much lower, but HBO Max might make up profits from monthly subscriber fees. Read the whole story