Mobile Insider
Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games. Read the whole story
For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. Read the whole story
The Maryland bill, which Governor Larry Hogan vetoed last May, would impose new taxes on companies that have more than $100 million in digital … Read the whole story
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, but internal documents show 11.3 million households regularly watch the service, reports The … Read the whole story
WarnerMedia also removed HBO access through Apple Channels, when it launched HBO Max. Read the whole story
Google Ads updated its lead generation form so it serves up when people tap the headline of a paid-search ad, rather than make them … Read the whole story
The overall decline was expected. The company expects to return to growth this year, although when and how much remains unclear, company execs say. Read the whole story
Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to … Read the whole story
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 … Read the whole story
Pinterest would likely become one of the most important data sources for Microsoft advertisers. Read the whole story
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. … Read the whole story
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. The initiative includes the launch of what it describes as "the industry's first … Read the whole story
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the … Read the whole story
With different lockdown rules in every state, brands must localize messages based on consumers' experience. Location-based data seems to be the answer, says Oz … Read the whole story
Almost half of CDP users plan to increase their budget by 25% within the next five years, Twilio Segment reports. Read the whole story
COMMENTARYInterest in "blogging" has been on the rise since early January as more people turn to the web to conduct in-depth research before investing … Read the whole story
- COMMENTARY
Marketers find them helpful because it's one-stop shopping. Read the whole story
- COMMENTARY
Inbox competition ranks as the top challenges, followed by poor email engagement, Validity and Demand Metric report. Read the whole story
- COMMENTARY
The change should bring budget shifts to areas where marketers can still target and measure audiences, like CTV. Read the whole story
- COMMENTARY
The cost was $50 million, raised from supporters, to promote and message the January 6 riot. What happened to the rest of the funds, … Read the whole story
