"Digital 2021" report outlines the expanded use of social media, with 45% of users aged 16 to 64 searching for brand information. Read the whole story
Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to … Read the whole story
With aggressive advertising growth a core part of its strategy, Roku appears to be jumping feet first into the content business. Read the whole story
Since the coronavirus outbreak, consumers are streaming significantly more globally, with U.S. and U.K. users reporting 46.9% and 32.4% increases, respectively. Read the whole story
A pre-upfront "new vision" event is slated, as well as announcing the hiring of former Turner TV networks senior ad sales executives. Read the whole story
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap … Read the whole story
The proposed bill is "based on the outdated 'notice and opt out' framework which underpins the current system of commercial surveillance," Consumer Federation of … Read the whole story
News Corp. this morning announced what it described as a "historic" three-year deal with Google, ensuring it will receive "significant payments" from the search … Read the whole story
The cable industry and state of California say there is no reason to delay a hearing scheduled for next week on the validity of … Read the whole story
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. Read the whole story
Zeta Global's newly appointed Chief Data Officer Gore says his focus is "to move past descriptive, diagnostic, and predictive to prescriptive analysis." Read the whole story
Beeker is responsible for all marketing communications and strategic planning. Read the whole story
Radio and digital audio giant iHeartMedia has agreed to acquire audio media technology firm Triton Digital from E.W. Scripps Co. for $230 million. The … Read the whole story
Fans of Netflix's most-watched original series are flocking to content like the then-and-now "Bridgerton" TikTok challenge. Read the whole story
Only 54% of gaming companies have an easily accessible email address, Netomi reports. Read the whole story
Key insight: It's time to invest heavily in digital service offerings, even if that means pivoting your business model somewhat. Read the whole story
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers … Read the whole story
Founded in 2001, the 60-person B2B specialist agency works with clients including Siemens, Adobe, Logitech, Smartsheet, Cognizant and ACI Worldwide. Read the whole story