Truliant Federal Credit Union has named Tricia Beeker to the role of senior director of marketing.
Prior to this, Beeker served as director of marketing.
Beeker is responsible for oversight and tactical planning of marketing communications, advertising, promotions, insights, public relations, social media, design and department management, and for strategic direction of marketing.
Previously, Truliant served at Harland Clarke, a provider of integrated payment solutions and integrated marketing services, and as corporate director of marketing at Salem One, marketing director for First Community Bank, online merger communications specialist for Wachovia, now Wells Fargo, and marketing strategy vice president for BB&T Corp.
At Truliant, Beeker has led such data-driven tasks as new member onboarding and multi-loan pre-approval programs.