by Karlene Lukovitz
The Australian government has vowed not to be cowed by Facebook's action, which is in stark contrast to Google's recent agreements to pay publishers. … Read the whole story
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by Karlene Lukovitz
With the integration of Experian's data, TVSquared, which reaches more than 150 million households, further expands its coverage, inclusive of smart TV, set-top box … Read the whole story
by Wayne Friedman
Identity Sync allows Nielsen to build deterministic matches between consumers and their ad exposures using "persistent identifiers as the connector to each conversion event." … Read the whole story
by Laurie Sullivan
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap … Read the whole story
by Steve McClellan
The firm posted an 11.1% organic revenue decline last year but company execs expect to post positive results for full-year 2021. Read the whole story
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by Ray Schultz
Almost all business executives agree that COVID-19 sped up their transformation, Amplitude reports. Read the whole story
by Wayne Friedman
To compete with digital platforms, NCM made a new long-term deal with Unique X's in-theater ad inventory system, Advertising Accord. Read the whole story
by Wendy Davis
Social video app TikTok violates the rights of European consumers, fails to protect children from "hidden advertising and inappropriate content" and doesn't clearly inform … Read the whole story
by Wendy Davis
Facebook, which has been battling analytics company BrandTotal in court since October, has told a federal judge that BrandTotal is still scraping data from … Read the whole story
by Laurie Sullivan
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as … Read the whole story
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by Karlene Lukovitz
The solution is designed to offer brand safety combined with contextually relevant targeting for Spanish, Portuguese and 40-plus additional languages for advertisers/ad buyers using … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Instead of conventional labels, what if the mood is posed as "sarcasm," "vengeful" and "terminally-ill/criminal minded"? Read the whole story
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by Richard Whitman, Columnist
The company has struck deals with several agencies in Europe, Asia and North America as part of a global growth initiative. More deals are … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Interest among brands is surging for "robotic process automation," as well as social media platform "Reddit." Read the whole story
by Joe Mandese
MDC Partners has named Deirdre McGlashan Chief Media Officer, a new holding company level role. She joins from GroupM's MediaCom, where she was Global … Read the whole story
by Ray Schultz
Publisher joins Meredith, which last year launched its Data Studio. Read the whole story
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by Laurie Sullivan
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The "voice of the customer" is key, because it has credibility that the voice of the brand does not. Read the whole story