PolicyBlog
Far from stemming fake news or hate speech, Maryland's new tax on digital ads will leave the internet "overrun by low-quality 'junk,'" the Chamber of Commerce, Internet Association and others … Read the whole story
Roku's platform revenue, driven by Roku Channel advertising, leapt 81% in Q4 and 71% in full-year 2020. Read the whole story
The Trade Desk said its revenues grew 48% in Q4 and 29% for full-year 2020, despite a slowdown in ad demand attributed to the … Read the whole story
In the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg allegedly "acknowledged in an internal email" that she was aware of problems with … Read the whole story
Though media agencies have not been affected, the entertainment conglomerate has reduced worldwide creative agencies from 3,000 to a few dozen as part of … Read the whole story
80% of the top 500 and 94% of the top 100 Roku apps, as well as 62% of the top 500 and 85% of … Read the whole story
Prodigy Education dupes people by representing that its popular online math game is free, but bombarding young users with ads for a paid version … Read the whole story
Gordon says future TV linear and streaming efforts need more work when it comes to real-time performance-driven ad efforts. Read the whole story
- COMMENTARY
2021 will be the year of subscription services. Although most of its apps are free, Google has recently built several paid-service tiers led by … Read the whole story
The initiative asks participants to invest 20% of their programmatic advertising spend to direct or collective news buys. Read the whole story
- COMMENTARY
Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform. Read the whole story
There are different levels of loyalty -- and deep loyalty requires an emotional appeal, Khoros reports. Read the whole story
- COMMENTARY
Gen Zers under the age of 17 form America's first multicultural majority generation. Read the whole story
The average UK consumer receives 4,250 promotional emails per year. And this contributes to a carbon footprint of 33kg per person. Read the whole story
- COMMENTARY
For one, ask "Does our brand strategy reflect our business strategy?" Read the whole story
- COMMENTARY
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. Read the whole story
- COMMENTARY
Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports. Read the whole story
