by Karlene Lukovitz
HBO Max, whose prospects for making the streaming wars cut have been questioned due to its high monthly cost, is using an "elegant, thoughful" … Read the whole story
by Karlene Lukovitz
Netflix says the feature, which offers a stream of comedy clips from its original content, is an extension meant to aid content discovery--but it's … Read the whole story
by Karlene Lukovitz
The operator of local TV stations announced a 5% force reduction. Political ad gains failed to offset declines in core advertising and RSN distribution … Read the whole story
by Laurie Sullivan
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the … Read the whole story
by Wayne Friedman
Initially, Dish customers can wager on NCAA basketball, NBA and NHL games. Read the whole story
by Joe Mandese
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm … Read the whole story
by Laurie Sullivan
Comcast 2020 traffic patterns reveal a sharp surge in March and April, followed by a transition into a typical but still elevated growth spurt … Read the whole story
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by Ray Schultz
Despite the growth of corporate email, especially during the COVID pandemic, only 60.5% of employees ever read them, PoliteMail reports. Read the whole story
by Wendy Davis
"Google collects all sorts of information about students' online habits which it then uses to build profiles on individual students, and it does so … Read the whole story
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by Laurie Sullivan
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's latest approach to ad targeting seems very similar to the model used more than a decade ago by behavioral advertising pioneers like the … Read the whole story
by Wayne Friedman
The Audience Forecaster will help address big industry problems in the OTT and CTV world -- especially with frequency control and transparency. Read the whole story
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by Richard Whitman, Columnist
The sportsbook giant has struck a deal with WAVE.tv for the latter to provide branded content and other segments that could reach hundreds of … Read the whole story
by Wayne Friedman
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a large database of more than 1 billion global consumers. Read the whole story
by Larissa Faw
The NBA legend is partnering with advertising veteran Omid Farhang to launch Majority, an independent, creative marketing agency. Read the whole story