by Karlene Lukovitz
The headline-making interview drew the largest prime-time audience for any entertainment special since February 2020's Academy Awards. Read the whole story
by Wayne Friedman
In revamping new financial reporting segments for NBCU, Comcast's recast 2020 results show Peacock had a net loss of $914 million in 2020, according … Read the whole story
by Wayne Friedman
Looking at individual AVOD platforms, Hulu pulled in $653 million in advertising revenue in Q4, while Pluto and Roku Channel had $173 million and … Read the whole story
by Joe Mandese
A day after Google's top ad manager reiterated the company's decision not to replace cookies with a new consumer identifier, the digital ad industry … Read the whole story
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by Wendy Davis
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety … Read the whole story
by Joe Mandese
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer … Read the whole story
by Laurie Sullivan
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable … Read the whole story
by Steve McClellan
The GroupM agency has also hired a new talent executive who previously served at Publicis Spine. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Transitioning into direct-to-consumer businesses (D2C) is a much easier process. And with Roku and Amazon Fire TV, this can drive adoption quickly on a … Read the whole story
by Wendy Davis
"We strongly believe Facebook has a moral obligation to take action regarding ads that stoke aggression," the lawmakers said. Read the whole story
by Wendy Davis
Twitter is asking a federal judge to prohibit Texas Attorney General Ken Paxton from continuing his investigation into the company's editorial policies, including its … Read the whole story
by Wendy Davis
A federal appellate court has rejected Missouri resident Mike Campbell's request to reconsider his claim that his First Amendment rights were violated when state … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The search engine will prioritize product reviews rather than ads for big-box retailers, and will serve news stories based on a user's interests gleaned … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks are seeking future revenue-generating businesses. Gambling/gaming companies are an obvious choice. Read the whole story
by Joe Mandese
When it comes to advertising, American consumers are highly polarized in their behaviors, according to findings of a GWI (formerly Global Web Index) study … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among … Read the whole story
COMMENTARY
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The news media wrote three times as many stories about Trump in February 2017, the first full month of his presidency, than it did … Read the whole story