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by Karlene Lukovitz
The move to Operative's sales management platform will allow Fox to oversee client inventory across its portfolio and the full advertising sales lifecycle across … Read the whole story
by Richard Whitman, Columnist
The research is based on in-depth interviews with futurists, academics, authors and other experts, as well as multiple proprietary consumer surveys from more than … Read the whole story
by Karlene Lukovitz
Paramount+'s challenge will be to conquer HBO Max-like brand and recognition issues, while building on a smaller starting number of rolled-over subscriptions, concludes Cordcutting.com, … Read the whole story
by Wayne Friedman
Three TV networks will witness an eye-popping 100% increase in sports-rights fees -- Fox, NBC and CBS -- which had been anticipated. Read the whole story
by Wayne Friedman
Digital home and mobile entertainment hit $61.8 billion in 2020, due to a huge uptick in at-home screenings amidst the COVID-19 pandemic. Read the whole story
by Joe Mandese
Among the primary factors contributing to a brand's "emotional intelligence," most score lowest in "self-regulation" and "empathy," two qualities that would seem paramount in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see … Read the whole story
by Wayne Friedman
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. Read the whole story
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by Wendy Davis
Illinois residents may proceed with a lawsuit alleging that Amazon and Microsoft violated a state biometric privacy law by amassing a database of faceprints, … Read the whole story
by Laurie Sullivan
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those … Read the whole story
by Laurie Sullivan
Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Yext introduced algorithms, crawlers and other features using Google-like search technology, for brands to use on their own sites and ecommerce platforms, and says … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How valuable is your personal data, including the type of TV shows you watch? Read the whole story
by Laurie Sullivan
The Wikimedia Foundation earlier this week announced the launch of a commercial product that would allow it to license its content to the large … Read the whole story
by Joe Mandese
The iconic Paris theater, New York City's last single-screen cinema and the home for Netflix original film public screenings since 2019 when the streaming … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Let's credit a small number of marketers that have figured out a socially conscious competitive advantage directly linked to their business. Read the whole story