Siding against Google, a federal judge has refused to dismiss a privacy lawsuit claiming the Chrome browser collects personal info from logged-out users including their IP addresses, identifiers stored on … Read the whole story
The move to Operative's sales management platform will allow Fox to oversee client inventory across its portfolio and the full advertising sales lifecycle across … Read the whole story
The research is based on in-depth interviews with futurists, academics, authors and other experts, as well as multiple proprietary consumer surveys from more than … Read the whole story
Paramount+'s challenge will be to conquer HBO Max-like brand and recognition issues, while building on a smaller starting number of rolled-over subscriptions, concludes Cordcutting.com, … Read the whole story
Three TV networks will witness an eye-popping 100% increase in sports-rights fees -- Fox, NBC and CBS -- which had been anticipated. Read the whole story
Digital home and mobile entertainment hit $61.8 billion in 2020, due to a huge uptick in at-home screenings amidst the COVID-19 pandemic. Read the whole story
Among the primary factors contributing to a brand's "emotional intelligence," most score lowest in "self-regulation" and "empathy," two qualities that would seem paramount in … Read the whole story
Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see … Read the whole story
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. Read the whole story
Illinois residents may proceed with a lawsuit alleging that Amazon and Microsoft violated a state biometric privacy law by amassing a database of faceprints, … Read the whole story
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those … Read the whole story
Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product … Read the whole story
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study. Read the whole story
Yext introduced algorithms, crawlers and other features using Google-like search technology, for brands to use on their own sites and ecommerce platforms, and says … Read the whole story
How valuable is your personal data, including the type of TV shows you watch? Read the whole story
The Wikimedia Foundation earlier this week announced the launch of a commercial product that would allow it to license its content to the large … Read the whole story
The iconic Paris theater, New York City's last single-screen cinema and the home for Netflix original film public screenings since 2019 when the streaming … Read the whole story
Let's credit a small number of marketers that have figured out a socially conscious competitive advantage directly linked to their business. Read the whole story