The company, which just launched Paramount+, spent about $15 billion on content and sports rights in 2020, and plans to spend another $5 billion … Read the whole story

Yahoo is reimagining and redesigning its web and mobile experiences across ecommerce, email, search, and news. It has stepped up to become a major … Read the whole story

The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across … Read the whole story

For the first time, NBCU will be offering "self-service" access to its linear and digital data in new secure environments. Read the whole story

Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average … Read the whole story

The U.S. ad economy contracted for the second consecutive month in February, dropping 7.3%. The declines in January and February of this year followed … Read the whole story

While Fox News Channel remains the dominant source for political news among Republicans, especially conservative ones, newer TV news rivals Newsmax and OAN (One … Read the whole story

Khan, a professor at Columbia Law School, is among the most prominent critics of Big Tech. Read the whole story

Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% … Read the whole story

Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop -- up from … Read the whole story

A broad coalition of advocacy groups and Big Tech critics are seeking to prohibit Google and Facebook from "surveillance advertising," which the organizations describe … Read the whole story

"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of … Read the whole story

The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop … Read the whole story

AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-free interactions accelerated the pace … Read the whole story

Roku says this will include short-form ad-sponsored TV content on The Roku Channel. Read the whole story