Among U.S. consumers who report adding streaming services during the pandemic, 77% say they will definitely keep Disney+, while just 7% say they will definitely drop it. Read the whole story
TVision Live and TVision Vibe, launched with much fanfare in November, will shut down April 29, as T-Mobile instead offers YouTube TV and Philo … Read the whole story
"Google actively sells and shares consumers' personal information with thousands of entities, ranging from advertisers to publishers to hedge funds to political campaigns and … Read the whole story
The average unit rate in 2020 was $4.99 million, and there were 85 30-second announcements in 2021 vs. 86 in 2020. Read the whole story
The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. Read the whole story
Roku tops Amazon Fire TV in terms of premium video advertising views. Read the whole story
Google's technology uses AI to scan billions of Street View images to understand consumers' location and the precise placement of objects in a building, … Read the whole story
"BrandTotal developed, promoted, and distributed several browser extensions and mobile applications, all programmed and designed to automatically scrape user and advertising-related data (without Facebook's … Read the whole story
Dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint global managing directors of content studio The Story Lab. They succeed the Dentsu … Read the whole story
The average U.S. household will subscribe to three subscription video-on-demand streaming services this year, according to estimates published by Wall Street securities firm UBS. Read the whole story
The campaign focuses on the "incredible potential" the SUV has to make electrification relevant for all, says Volkswagen's Kimberley Gardiner. Read the whole story
Boomers spend less time researching purchases -- eight weeks, versus 13 for millennials, B2B International reports. Read the whole story
Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" and "iconic art house" theaters, has added 88 screens from Cinepolis Luxury Cinemas' … Read the whole story
For one, design for a mobile-first world, since over 60% of U.S. search traffic is now mobile. Read the whole story
A Harte Hanks study shows positive attitudes driven by the COVID-19 vaccine rollout are giving consumers the spark to start new relationships with people, … Read the whole story
Few companies say all departments can conduct basic data and analytics tasks, Alation reports. Read the whole story
The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai. Read the whole story