'D2C' Subscriptions Continue To Rise, Reaching An Average Of 3 Per Household
- by Joe Mandese @mp_joemandese, March 29, 2021
The average U.S. household will
subscribe to three subscription video-on-demand streaming services this year, according to estimates published by Wall Street securities firm UBS.
"While we expect this will
continue to scale, fueled by rising [direct-to-consumer] content investment, and look for 3-plus services per household by year-end 2021, we still …
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