RTBlog
by Joe Mandese
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. Read the whole story
by Laurie Sullivan
Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and health, to make it easier … Read the whole story
by Wendy Davis
Google is asking a federal judge to reconsider her recent decision allowing Chrome users to proceed with a claim that the company engaged in … Read the whole story
by Wendy Davis
An Oklahoma privacy bill that would require companies to obtain consumers' explicit consent before using their data for ad targeting appears to have stalled … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The average company receives 137 data subject requests per million identities, DataGrail reports. Read the whole story
COMMENTARY
by Karlene Lukovitz
Google Ad Manager reports that ATV advertising dipped in Q2 but recovered over the course of 2020. Traditional buys still heavily dominated, but programmatic … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need to think outside their silos. Working with one provider drives accuracy and less … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When talking about "the elephant in the room" these days, it's sometimes difficult to determine which one. It depends on whether you're speaking about … Read the whole story