Video Insider
Pluto TV and other free, ad-supported streaming services will face greater competition for subs and advertising as fragmentation increases, however. Read the whole story
Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search … Read the whole story
Ampere Analysis data also show Amazon Prime Video's global market share declining from 23% to 16%. Read the whole story
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. Read the whole story
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. Read the whole story
Since March 7, there has been a 47% increase in CPMs, StitcherAds reports. Read the whole story
In a defeat for right-wing activists Laura Loomer and Freedom Watch, the Supreme Court on Monday refused to consider reviving a lawsuit accusing Google, … Read the whole story
The Supreme Court on Monday granted the Dept. of Justice's request to vacate a lower court's ruling that former President Donald Trump violated the … Read the whole story
"Children are a uniquely vulnerable population online, and images of kids are highly sensitive data," Sens. Ed Markey and Richard Blumenthal and Reps. Kathy … Read the whole story
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." Read the whole story
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a … Read the whole story
Mediahub will lead all U.S. media strategy, planning and activation for the startup fintech brand. Read the whole story
Public perception about the inaccuracy of political polling during the 2016 and 2020 presidential elections has contributed to a crisis of confidence for the … Read the whole story
Advertisers today face many ethical issues beyond truth in advertising. Top brand attributes for building trust, love and loyalty include respecting privacy, standing for … Read the whole story
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to … Read the whole story
Fraudulent emails and texts are promising prizes to their intended victims. Read the whole story
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Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019. Read the whole story
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A new language is emerging online to address ambiguity in online communication: tone indicators. Read the whole story
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When a brand makes a decision, its opponents may cry "cancel culture." But there are times when it's little more than smart brand marketing. Read the whole story
