The design is specifically geared to how kids could use and benefit from the app. Read the whole story
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate … Read the whole story
Global streaming ad impressions rose 13%. Viewing time jumped 36%, with triple-digit international growth outpacing North America's +18%. Read the whole story
Turner Sports and NHL struck a seven-year multimedia deal starting with the 2021-22 season, with industry estimates saying the pact is worth $225 million … Read the whole story
Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analysts' estimates. The boost came from a pick-up in advertising. Read the whole story
The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive … Read the whole story
That option is now available in addition to the Nielsen national TV currency that ViacomCBS has exclusively used for many years. Read the whole story
Nasard and the Kantar board mutually concluded that the role was not the good "long-term fit" that both sides anticipated. Read the whole story
Although cookies play a fundamental role in the usability of the Internet, cookie-based tracking will continue to fade due to cookies' inherent vulnerability to … Read the whole story
"If Congress does not act promptly, the FTC will be far less effective in its ability to protect consumers and execute its law enforcement … Read the whole story
The 8-year partnership, which includes Google Cloud, YouTube and Search, is one reason analysts expect Univision to "smash sales records" when Alphabet reports earnings … Read the whole story
As part of its investment, Dentsu Ventures will assist OT with its ad business and collaborate with the firm on its new league. Read the whole story
The company said that all business lines and most major markets returned to growth while client spending showed "increasing resilience" despite some further waves … Read the whole story
Shoppers are most impressed by good product and customer service experiences, Bluecore reports. Read the whole story
By harnessing what first-party data and media can do together with automation, marketers have the power to change the future and connect with consumers. Read the whole story
Remember the Google and Apple COVID-19 contact-tracing API the two companies co-developed in 2020? Read the whole story
Conclusion: Speed advantage comes "only when the consumer is located in certain markets or connected to Spectrum WiFi." Read the whole story
Epsilon's Core ID tool is integrated with the Adobe Experience Platform, Epsilon reports. Read the whole story