• by Ray Schultz , April 27, 2021

Epsilon’s identity tool, Core ID, has been integrated with Adobe Experience Platform to help clients build more robust customer profiles.

And Publicis Sapient is bringing Core ID to its global portfolio, expanding Publicis Groupe’s relationship with Adobe.

The goal is to “to prepare more brands for a future without third-party cookies,” states Wayne Townsend, chief strategic growth officer at Epsilon.

Marketers using Adobe’s Real-Time Customer Profiles can enhance their first-party data with Core ID, Epsilon says. They can then use this data to build “people-based identity that is more accurate, actionable and future-proof, even with the imminent changes to IDFA and deprecation of third-party cookies next year,” Townsend adds.

The integration is being achieved through Epsilon’s new CDP Essentials, a tool that provides a unified, enterprise view of the customer, enriched profiles and intent behaviors and intelligent activation to provide personalized cross-channel experiences throughout the customer journey, the company claims. 

These capabilities also provide a privacy-compliant, enterprise-wide view of each customer in real-time, Epsilon contends. 

In addition, the three firms have also published a white paper covering the challenges of cookieless world: Building Digital Resilience – How Marketers Can Succeed Without Third-Party Cookies.

“Building digital resilience in a privacy-aware, cookieless world is critical,” states Vishnu Indugula, senior vice president and head of the Adobe practice at Publicis Sapient.