RTBlog
by Joe Mandese
On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media marketplace, a new study suggests that … Read the whole story
by Laurie Sullivan
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will … Read the whole story
by Karlene Lukovitz
At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will look to lure advertisers with a preview of 140-plus hours' worth of original … Read the whole story
by Wayne Friedman
The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network … Read the whole story
by Karlene Lukovitz
The studio will work with advertisers on short- and long-form branded content for Fubo Sports Network and integrations featuring network talent. Read the whole story
by Wayne Friedman
Broadband is Charter's dominant revenue producer in the first quarter, with another strong gain of 15.4% to $5.1 billion. Read the whole story
by Laurie Sullivan
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of query pages, … Read the whole story
by Ray Schultz
The new partnership will help clients get more in-depth information from their data, Acxiom says. Read the whole story
by Laurie Sullivan
OpenWeb's purpose makes the partnership unique. It's a social engagement platform that builds online communities around digital content. Read the whole story
by Laurie Sullivan
Perceptions are changing when it comes to automating every bit of the advertising process, from buying and selling media to producing creatives. Bynder, which … Read the whole story
by Ray Schultz
Users will be able to access encrypted messages without passwords, using the new capability. Read the whole story
by Ray Schultz
Teams will be alerted when someone outside the company is in conversation. Read the whole story
by Laurie Sullivan
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender … Read the whole story
COMMENTARY
by Kapono Chung
Aspirational lifestyle marketing is essentially a negative psychological tactic that may have finally run its course. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice. Read the whole story