New study found misinformation like conspiracy theories and promotion of ineffective "cures" led to disregard of public health directives. Read the whole story
Facebook was right to suspend Trump's Facebook and Instagram accounts after the Jan. 6 insurrection, but wrong to implement an indefinite suspension -- and … Read the whole story
On the eve of Facebook's board's decision on whether to permanently ban twice-impeached former President Donald Trump's account, Americans appear to be split on … Read the whole story
YouTube announced during its IAB NewFronts presentation Tuesday that brands will be able to measure conversions generated by brand extensions directly in Google Ads. Read the whole story
The site is not the yet-to-emerge Trump-branded social media platform that began to be promoted in March, but instead a one-way platform for featuring … Read the whole story
Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions. Read the whole story
"Everything we've dreamed of" in terms of innovative marketing formats "is now scaling across streaming platforms," the agency's chief digital investment officer said during … Read the whole story
Scroll will become part of a broader, still-mysterious Twitter subscription service. Read the whole story
While Kellogg has recently increased investment in streaming and CTV, retailers' transactional and behavioral data has made their media networks increasingly attractive to this … Read the whole story
The online gambling on local TV advertising totaled $154 million in the first quarter of 2021. Read the whole story
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- an opportunity to share its upcoming original content lineup and new ad offerings. Read the whole story
Fully 86% of consumers plan to watch live TV at the same or increased rates, 88% plan to watch the same or higher amounts … Read the whole story
Podcasts are poised for a surge in ad spending, according to a study of "advertiser confidence" based on various mobile ad formats, fielded by … Read the whole story
Distribution revenues, including retransmission fees, hit $621.2 million. Total digital revenues grew 18% to $66.4 million. Read the whole story
"In short, New York has overstepped its regulatory authority," broadband organizations allege in a lawsuit seeking to invalidate a state law requiring $15 monthly … Read the whole story
Evaluating creative performance is key to successful campaigns, according to a survey of more than 500 CMOs of consumer-facing brands conducted to better understand … Read the whole story
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the … Read the whole story
Those in the 25-34 age group and Android buyers are willing to pay the most. Read the whole story
A court rejected Snapchat's argument that Section 230 protects it from liability over a fatal accident involving a passenger using a 'speed filter.' Read the whole story