Even as a mature market, the U.S. saw another strong year of growth in app adoption, with some verticals particularly boosted by pandemic stay-at-home dynamics. Read the whole story
In addition to paid subs, number of monthly active users for free, ad-supported Pluto TV rose 15% versus Q4 2020, to 49.5 million. Read the whole story
Tubi is focused on "total viewing time because that translates directly into revenue," says Lachlan Murdoch, executive chairman for Fox Corp. Read the whole story
California is urging a federal appeals court to leave in place a state net neutrality law that broadly prohibits broadband carriers from blocking or … Read the whole story
The Oversight Board "has thrown the hot potato right back into Mr. Zuckerberg's lap," observes one tech blogger. Read the whole story
In recent years, TV station groups have counted more heavily on retransmission/carriage distribution fees and political advertising for overall revenue growth. Read the whole story
On Wednesday, after a Facebook-appointed panel declined to reinstate former President Donald Trump's account, Sen. Roger Wicker suggested curbing the company's right to moderate … Read the whole story
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, … Read the whole story
The launch will come in the first half of 2022. Sinclair estimates total 2021 revenues -- advertising and distribution revenues -- between $3.1 billion … Read the whole story
Taking a page from Gillette's brilliant marketing strategy of giving away razors and selling razor blades, Microsoft announced it is giving away a valuable … Read the whole story
For one, most of us don't define ourselves as Latinx or Hispanics. We are Mexican-Americans or Guatemalan-Americans first. Read the whole story
New research from the VAB says 33% of frequent video streamers go to see a movie within the first two weekends of release. Read the whole story
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who … Read the whole story
FAANG can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them. Read the whole story