Assuming the deal gets regulatory approval -- not a given -- Amazon will take control of a motherlode of 4,000 movies and 17,000 TV … Read the whole story

"We filed this antitrust lawsuit to put an end to Amazon's illegal control of prices across the online retail market," said Washington, DC Attorney … Read the whole story

The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad … Read the whole story

The forecast includes targeting 65 to 75 million paid subscribers and 100 million to 120 million average monthly active users (MAUs) for free, ad-supported … Read the whole story

An opt-in New York privacy bill advanced again on Monday in the state Senate, where it could soon be up for a vote. Read the whole story

Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president … Read the whole story

In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: … Read the whole story

CEO says partner content fee hikes forced the $5 price increase for the three-and-a-half year-old livestreaming service, which recently became a T-Mobile partner. Read the whole story

Based on its Q1 earnings report last month, Amazon's ad revenue is also growing 1.7 times faster than those four platforms', pointed out Loop … Read the whole story

Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options … Read the whole story

The network also expects to have a channel on WarnerMedia's HBO Max, mostly for library TV programming. Read the whole story

For the most recent two-month period (March 24-May 24), total industrywide national TV spend is at $83.2 million, producing 6.8 billion TV impressions. Read the whole story

The changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magnite. Read the whole story

Verizon Media on Tuesday announced the launch of a self-service, full-funnel DOOH product suite, providing everything marketers need to plan, execute, and measure DOOH … Read the whole story

Pencil, backed by several influential investors, has launched a platform that learns from historic ad performance to generate new creatives. Now the company is … Read the whole story

360i CEO Jared Belsky is leaving the company to pursue other opportunities, he and the agency have confirmed.  The agency issued this statement from … Read the whole story