by Karlene Lukovitz
Terms were not disclosed, but one estimate put the all-in cost of the deal at about $30 million per year. Read the whole story
by Wayne Friedman
Bento Box's initial NFT effort will be the "first animated series to be curated entirely on the blockchain." The creative fund will produce non-fungible … Read the whole story
by Wendy Davis
Khan, who was approved Tuesday by a Senate vote of 69-28, was among the counsel to the House Judiciary Committee's antitrust subcommittee, which criticized … Read the whole story
by Richard Whitman, Columnist
The Omnicom agency also promoted Jen Costello to Chief Strategy Officer. The duo is credited with leading the agency through a year of growth … Read the whole story
by Karlene Lukovitz
The network will air real-time reporting from Scripps' six local TV stations in the Miami, Tampa, West Palm Beach, Tallahassee and Fort Myers markets. Read the whole story
by Karlene Lukovitz
The user experience is virtually identical to Clubhouse and Twitter Spaces, but making it available through Facebook Groups could provide a key discovery advantage. Read the whole story
by Wendy Davis
Charter should revise ads boasting that its internet service offers the fastest downloads and ads implying that AT&T doesn't have speeds fast enough to … Read the whole story
by Karlene Lukovitz
That's more than double the 22% found in Q1 2020. Read the whole story
by Laurie Sullivan
NEC Corporation will announce a partnership with Idomoo, which helps brands personalize videos using first-party data. Read the whole story
by Laurie Sullivan
Ad-Lib.io this month will launch the latest release of its platform, which allows marketers to reuse creative concepts for multiple campaigns and provides the … Read the whole story
by Steve McClellan
Alyson Stevens has been appointed Global Head of Connected Intelligence and Michael Horn is named Global Head of Data Product. Read the whole story
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by Steve McClellan
The delay will provide more time for the MDC board's committee evaluating the merger to consider revised terms by Stagwell in the face of … Read the whole story
by Laurie Sullivan
Brand analytics platform Upwave has acquired the search analytics technology and code base from Croft Analytics, a marketing science consultancy. Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Consumers simply want control over the ads they see -- and in time, companies will start doing a better job of persuading people to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
There is a gap between the stated beliefs about protecting privacy at firms and the pressure put on developers to sidestep it, HarrisX Data … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBCU's CEO says when promoting big events or launching a high-profile TV series, having an ad-supported platform for marketing will be key in the … Read the whole story