Google's decision to delay its cookie-blocking plan might benefit ad-tech companies in the short term, but the industry still faces a growing backlash against so-called "surveillance advertising." Read the whole story
The firm collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners … Read the whole story
The long-delayed deal with Amazon also includes support for NBCU's network apps including NBC, Bravo, NBC News, NBC Sports and Telemundo. Read the whole story
Tubi hopes to draw younger viewers to its lineup of "nostalgic" shows by staging an hour-long live "reunion" event, featuring celebrities from '90s and … Read the whole story
The House Judiciary Committee has approved a package of six antitrust bills targeting tech companies, including one that could prohibit Amazon from selling its … Read the whole story
Curb Taxi is one of the nation's largest taxi ad platforms and will add more than 10,000 new top-of-car screens to Firefly's network and … Read the whole story
Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, … Read the whole story
The former Initiative CEO succeeds Pete Stein who left last year. Raj Singhal has served as acting CEO and will now shift to a … Read the whole story
But return on ad spend declined this year, reports Jungle Scout. Read the whole story
The solution is expected to be of particular interest to pay-TV operators outside of the U.S. and Europe that are starting to seek revenue … Read the whole story
The campaign will first target travelers in 23 markets across the United States, followed by Mexico, Canada and Latin America. Read the whole story
Apple launched search ads in the U.S. about five years ago. This week the company launched search ads in mainland China. Read the whole story
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. Read the whole story
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the … Read the whole story
For example: Define, then refine, your audience with data. Read the whole story
One of my favorite winners at today's Lions festival presentations was AKQA's "Strange Antenna" campaign for Netflix's "Stranger Things" new season promotion in Brazil. Read the whole story
Almost half of consumers have bought more with small businesses worldwide during the pandemic. And many are willing to share personal data with them, … Read the whole story
Here's how much YouTube celebrity and Instagram influencer Rafael Neugart got for selling his search data on eBay. Read the whole story