Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization. Read the whole story
Prime Video will stream live-action Universal Filmed Entertainment Group films during the 10-month window between Peacock's exclusive four-month post-theatrical windows, and iMDB TV will … Read the whole story
vMVPDs were the only pay-TV segment to see growth during the pandemic, spurred by households' adoption of standalone broadband services. Read the whole story
TikTok has launched a U.S. pilot program that allows users to create a video resume and submit it to a participating brand. Read the whole story
Heavy promotions could create an overload for the fourth quarter. Read the whole story
Perennial summer leader "Talent" is earning an average 8.8 million this year, looking at Nielsen's live program-plus-seven days of time-shifted viewing metric from May … Read the whole story
Dentsu International has promoted Doug Ray to Global Chief Product Officer of Media, a new role making him responsible for the vision and delivery … Read the whole story
"FCC's minimum speed benchmark of 25/3 Mbps is likely not fast enough to meet the needs of many small businesses, particularly with regard to … Read the whole story
Facebook may or may not be a content company, but it is definitely a context one, and the next generation of paid and organic … Read the whole story
The Marketing Science Institute (MSI) has named John Lynch Jr. executive director for 2022-23. Read the whole story
Marketers can also combine mobile data with email engagement, the company says. Read the whole story
Newsaper is now charging for premium content, although many stories will remain free. Read the whole story
Virginie Douin previously served as Amazon's head of global agency partnerships, a position she had held since 2017. Read the whole story
Of the nearly 200 million paid subscribers for the major streamers, Apple TV is responsible for 16.4 million, for an 8% share. Read the whole story
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend … Read the whole story
Amazon & Google, for two -- though picking them is easy. Here are my other choices. Read the whole story
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. Read the whole story