by Joe Mandese
Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will … Read the whole story
by Wayne Friedman
Much of the gain in ad dollars in the first half of this year was due to the return of big sports TV programming, … Read the whole story
by Karlene Lukovitz
The films will join its existing library of 17,000 movie and TV titles being used to help drive the growth of streaming subs for … Read the whole story
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by Wayne Friedman
Media analysts also point to shifting dollars to streaming platforms from linear. Read the whole story
by Wayne Friedman
NBCU says it delivered "double-digit percent increases in volume and pricing" in upfront deal-making. Read the whole story
by Joe Mandese
Publicis Groupe is moving deep into retail media, announcing the acquisition this morning of CitrusAd, a SaaS platform that optimizes advertising for brands directly … Read the whole story
by Karlene Lukovitz
The deal is designed to showcase the games offering on the company's Discovery+ and Eurosport services. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A "Signal" in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users. Read the whole story
by Joe Mandese
The IAB Tech Lab has named Anthony Katsur CEO, replacing Dennis Buchheim, who left in May. Read the whole story
by Wayne Friedman
That's a decline of 19%, to $14.9 billion, according to Pew Research Center's analysis of BIA Advisory Service. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace -- but still far less than local advertisers invest when it … Read the whole story
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by Richard Whitman, Columnist
The firm's managing partner Eli Samaha may join the board of the combined company if the merger goes through. MDC shareholders are set to … Read the whole story
by Steve McClellan
Reporting to CEO Val DiFebo, Baker is tasked with driving the agency's growth plan among other responsibilities. Read the whole story
by Joe Mandese
A year after Nielsen left the field of digital out-of-home media measurement, one of the field's highest profile suppliers, GSTV, has signed with Comscore … Read the whole story
by Wendy Davis
A California resident shouldn't be able to proceed with allegations that Amazon dupes customers by claiming to "sell" streaming video when it retains the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half of Americans spend more time browsing than working out or having sex, Squarespace reports. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Search engines" was the No. 1 trending topic among brands in recent weeks, signaling an intent to derive insights from search efforts in order … Read the whole story
by Ray Schultz
Brands seeking to engage customers with video have a new tool to utilize. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Consultant Jeff Boehme has some strong opinions about the role that research and data play in media. Read the whole story