Ad 40% view it on all available devices, from TV and TV-connected devices to mobile devices and PCs. . Read the whole story
The ANA, IAB and other ad industry organizations are urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the … Read the whole story
The games are estimated to have pulled at least $1.3 billion in ad revenue -- a record. Read the whole story
Total ad revenue was up 110%, and Spotify beat analyst expectations on the top and bottom line--but weakness in MAU growth caused its stock … Read the whole story
In the first forfeiture order ever issued for failure to negotiate retrans agreements in good faith, the FTC hit 18 Sinclair TV stations with … Read the whole story
Two Republican senators on Wednesday introduced a privacy bill that would override state data-protection laws, other than ones requiring notifications of data breaches. Read the whole story
The new group aims to enhance transparency and serve as a collaborative hub for the various open-source efforts already being led by ad-tech companies … Read the whole story
With viewing numbers down 35% to 40% or more vs. the 2016 Summer Olympics, the near term doesn't look good, especially on the linear … Read the whole story
The Children's Advertising Review Unit has updated its children's ad guidelines to address "growth in online platforms and new immersive forms of child-directed interactive … Read the whole story
Judging by brand and influencer reactions, the 24-year-old gymnast proves the zeitgeist around mental health really is changing. Read the whole story
The former agency media chief will serve as head of agency development for the TV audience measurement service. Read the whole story
In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company … Read the whole story
The company analyzes millions of social-media interactions and uses AI to calculate consumer interests and affinities. The Gen Z report is based Q2 data. Read the whole story
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. Read the whole story
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster … Read the whole story
Algolia also added seven leaders to its executive suite in the last 18 months, appointing ad execs from Alfresco, Dropbox, Capgemini, Salesforce, Adobe, Twilio, … Read the whole story