"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. Read the whole story

The movie -- also released via paid VOD on Disney+ -- illustrates how problematic movie release strategies have become as the pandemic continues to … Read the whole story

The media outlet's site apologized for old videos that violate YouTube's policy against COVID misinformation, but denied that its hosts have denied COVID's existence. Read the whole story

Timo Pelz will oversee business marketing for managed and self-serve advertising clients, including product messaging and events, as Reddit seeks to scale its advertising … Read the whole story

Creative agency Havas London has appointed Britt Iversen as its new Executive Strategy Director. In this role – the most senior strategic position within the agency – she will … Read the whole story

Amazon's failure to meet Wall Street predictions for the first time in several years is due in part to tough comparisons. But are bigger … Read the whole story

No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video … Read the whole story

Advertising is now worth nearly five times as much as Amazon's retail business. Read the whole story

For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge. Read the whole story

WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain … Read the whole story