Just a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." Read the whole story
"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. Read the whole story
The movie -- also released via paid VOD on Disney+ -- illustrates how problematic movie release strategies have become as the pandemic continues to … Read the whole story
The media outlet's site apologized for old videos that violate YouTube's policy against COVID misinformation, but denied that its hosts have denied COVID's existence. Read the whole story
Timo Pelz will oversee business marketing for managed and self-serve advertising clients, including product messaging and events, as Reddit seeks to scale its advertising … Read the whole story
Creative agency Havas London has appointed Britt Iversen as its new Executive Strategy Director. In this role – the most senior strategic position within the agency – she will … Read the whole story
Amazon's failure to meet Wall Street predictions for the first time in several years is due in part to tough comparisons. But are bigger … Read the whole story
"Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video. Read the whole story
No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video … Read the whole story
Advertising is now worth nearly five times as much as Amazon's retail business. Read the whole story
Data Variables helps marketers launch campaigns quickly because data has been categorized in advance, the firm says. Read the whole story
The American Heart Association has also raised some much-needed funds, working with Data Axle. Read the whole story
For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge. Read the whole story
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain … Read the whole story
The company reported that all regions made significant progress in Q2 with Europe up 19.6%, North America,10.2%, Asia-Pacific, 21.1%, Latin America,19.4%. Read the whole story
Marketing and digital design play important roles in B2B development, Stein IAS and WARC report. Read the whole story
Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like. Read the whole story