by Wayne Friedman
NBC says nearly 70 companies, up from 54, have filed proposals for its new proposed media "independence" effort. Read the whole story
by Joe Mandese
The new unit, which includes a bleeding-edge Havas Blockchain, was created to keep clients one step ahead of disruptive crises. Read the whole story
by Wayne Friedman
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will … Read the whole story
by Wendy Davis
Apple has settled an antitrust lawsuit claiming it abused its market power by charging an "overly expensive" 30% commission, and promised to revise its … Read the whole story
by Colin Kirkland
TikTok, which dominates short-form video, now plans to compete with long-form media. Five or 10-minute time limits will allow users to be more creative … Read the whole story
by Karlene Lukovitz
Larger publishers can now qualify for a 15%, instead of 30%, fee on first-year subscriptions sold through their apps in the App Store, but … Read the whole story
by Steve McClellan
Publicis Groupe has announced that Epsilon CEO Bryan Kennedy plans to retire at the end of 2021 after 25 years with the company. Kennedy … Read the whole story
by Joe Mandese
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, … Read the whole story
by Sarah Mahoney
"Marketers want to get as close to the moment of purchase as possible. Broadly, there is a sort of collapse of the funnel," says … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A truly independent service would surely allude to what we have now, a third-party service. Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
So where are the retailers in all of this? Retail marketers continue to woefully underspend on the Latino market. Read the whole story
by Ray Schultz
The app drives revenue by increasing ad sizes for its email inventory, working with LiveIntent. Read the whole story
by Wendy Davis
Rep. Lauren Boebert, a far-right Republican, is urging a federal court to dismiss a lawsuit accusing her of violating the First Amendment by blocking … Read the whole story
COMMENTARY
by April Obeidzinski
For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can … Read the whole story
by Ray Schultz
The offering is expected to achieve $630 million in value with upfront capitalization of $145 million, 'Forbes' says. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The 7-38-55 rule, developed decades ago by UCLA psychology professor Albert Mehrabian, attempts to quantify the importance of nonverbal communication. Read the whole story
COMMENTARY
by David Ciccarelli, Op-Ed Contributor
Gen Zers are tiring of polished traditional platforms and crave deeper, more authentic interactions. If you want to target this audience, you'll need to … Read the whole story